AIUK Case Study

Amnesty International is a movement of ordinary people from across the world standing up for humanity and human rights. Their purpose is to protect individuals wherever justice, fairness, freedom and truth are denied. An important element to this is the way in which the organisation works internally, embodying good practice in terms of the way that managers support and encourage their teams for organisational impact and effectiveness.

To help address this AIUK wanted to develop an in-house development programme to assist managers in their role within this energising, intelligent, and values based organisation.

The programme

What they needed:

  • A ‘branded’ Amnesty International UK programme which reflected their culture and values, and embedded a consistent way of managing people.
  • A programme which gave an understanding of what it means to be an AIUK manager and what is expected of them.
  • A partner to help to continually develop the programme, ensuring its relevancy and impact.

How we helped:

  • With AIUK’s HR department we carried out a training needs analysis. This identified the main areas where managers needed more assistance.
  • Our tailored programme was based on the theme: adapting your approach to people management.
  • Our qualified and fully accredited facilitator used a profiling tool as the foundation of the programme.
  • The modular approach left enough time for participants to transfer the learning to the workplace, without losing momentum or support.

What AIUK gained from the programme:

  • The in-house programme integrated management best practice with the culture and context of a Human Rights organisation.
  • We worked with HR to ensure objectives and content were organisationally specific. The training was easily transferred to the workplace.
  • As a supplement we produced a manager’s toolkit. This acted as a reference manual for the training and for managers when back in the workplace.

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